Privacy Policy

---

Effective Date: 16/12/2025

At Naturally Pure Animal Feeds, we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, store, and protect your information when you visit our website www.npaf.co.uk and make purchases from our online shop for natural supplements for dogs and horses.

We collect personal information that you provide to us when you:

• Create an account
• Place an order
• Sign up for our newsletter
• Contact us for customer support

This information may include:

• Name
• Email address
• Shipping and billing address
• Payment information (processed securely via our payment gateway)
• Phone number
• Order history and preferences

We may also collect non-personal information automatically as you navigate our site, such as:

• IP address
• Browser type and version
• Pages visited and time spent on our site

We use your information to:

• Process and fulfill your orders
• Communicate with you about your orders or inquiries
• Send you updates, promotions, and newsletters (you may opt out at any time)
• Improve our website and customer service
• Prevent fraudulent transactions and enhance security

We respect your privacy and will never sell or rent your personal information. We may share your information with:

• Trusted third-party service providers (e.g., payment processors, shipping companies) for order fulfillment
• Legal authorities if required by law or to protect our rights

All third-party partners are required to keep your information confidential and use it only for the services they provide to us.

We use cookies and similar technologies to enhance your browsing experience, analyze website traffic, and personalize content. You can manage your cookie preferences in your browser settings.

We implement industry-standard security measures to protect your personal information from unauthorized access, use, or disclosure. However, no method of transmission over the internet is 100% secure.

Depending on your location, you may have rights regarding your personal information, including:

• Accessing the data we hold about you
• Requesting corrections or deletions
• Opting out of marketing communications

To exercise your rights, please contact us at info@npaf.co.uk

Our website is not intended for children under 16 years old, and we do not knowingly collect personal information from children.

We may update this privacy policy from time to time. Any changes will be posted on this page with an updated effective date.

If you have any questions or concerns about this Privacy Policy, please contact us at:

• Email: info@npaf.co.uk

Thank you for trusting Naturally Pure Animal Feeds with your information. Your privacy is important to us.